Turning Game-Day into Play-Day: The Design of Ramsland at SoFi Stadium

3D Modeling

Graphic Design

Print Production

Sketch Up

Illustrator

Photoshop

Buzzhive Creative

As a key contributor to the BuzzHive Creative team, I had a significant role in designing and developing Ramsland, the LA Rams' dedicated kid zone at SoFi Stadium.

My responsibilities ranged from crafting Rams-themed graphics and signage to creating detailed 3D models and overseeing the print production process.

The result? An immersive, family-friendly space that not only provides young fans with a safe and fun game-day experience but also adds a unique dimension to the LA Rams 2022 and 2023 home games.​

Ramsland is more than just a space; it's a family-friendly oasis designed to make game-day at SoFi Stadium unforgettable for fans of all ages. The experience includes visually engaging walls, a Rams-themed playhouse, and a football slide into a foam pit.​

I was the driving force behind the design and execution of various elements in Ramsland. From the initial concept sketches to the final print and fabrication, I ensured that each component would be not only visually striking but also family-friendly and true to the Rams brand. Additionally, I crafted a meticulous 3D model to serve as a visual blueprint for the activation, ensuring every element was precisely represented before progressing to the fabrication phase.​

From pixels to play areas, below are the final fabrications of the Ramsland experience, a testament to meticulous design, planning, and execution.​

To provide a seamless and informative experience for fans, I crafted additional signage for Ramsland, ensuring clarity and adding to the overall ambiance of the game-day festivities.​