LA Rams - AA Plaza, Game Day Activation
JoJo Brazell
Print Designer
Visual Designer
3D Modeler
Adobe Illustrator
Adobe Photoshop
SketchUp
Los Angeles Rams
3 Immersive Fan Experiences Designed & Housed At SoFi Stadium
Responsibilities:
3D Modeling
Graphic Design
Print Production
Creative Tools Used:
Sketch Up
Illustrator
Photoshop
Production Team:
Buzzhive Creative
ABOUT PROJECT
FROM VISION TO REALITY:
As a key member of the BuzzHive Creative team, I played a central role in bringing the Creative Director's ideas to life.
I took charge of creating the initial mockups, producing detailed 3D renders, designing the interactive walls, and overseeing the final printing.
Our collaboration resulted in a standout game-day activation at SoFi Stadium, enhancing the LA Rams home games for fans during the 2022 and 2023 seasons
BUTTON BAR
The Button Bar is a creative hub at SoFi Stadium's AA Plaza where guests can design their own custom Rams-themed buttons. These unique creations add a personal touch to game-day, allowing fans to wear their pride and showcase their team spirit throughout the game.
Role:
I took charge of creating the environment render and the wall design for the Button Bar. Additionally, I crafted the designs for the buttons themselves, ensuring they resonated with the LA Rams brand and provided fans with a memorable keepsake.
20' x 10' LA Rams Button Bar Wall
Button Bar Button Designs
RAMP'D UP
Ramp'd Up brings a splash of color and creativity to game-day at SoFi Stadium's AA Plaza. Offering a diverse range of Rams-themed designs, it's the go-to spot for fans to showcase their unique team spirit.
Role:
I was responsible for designing the standout neon Rams head and modeling the entire Ramp'd Up set. My work ensured that fans not only get a memorable face painting experience but also an immersive environment that amplifies the LA Rams vibe.
LA Rams Neon Ram Head
PHOTO OP WALL
The Photo Op Wall at SoFi Stadium's AA Plaza serves as a Rams-themed backdrop, capturing the excitement of game-day. It provides fans with the perfect setting to snap memorable photos, allowing them to take home a unique game-day souvenir.
Role:
I was responsible for the design of this vibrant backdrop, ensuring it resonated with the LA Rams brand and game-day energy. Additionally, I created the render for the Photo Op Wall, bringing the concept to life and providing a visual guide for its real-world implementation.
20' x 10' LA Rams Photo Op Wall
PRINTED & FABRICATED
From digital design to tangible reality. Below are the final fabrications of the AA Plaza walls, showcasing the culmination of design, planning, and execution.
ADDITIONAL SIGNAGE DESIGNS
Beyond the main attractions, ensuring a smooth fan experience is crucial. I designed additional signage for the AA Plaza, guiding fans and enhancing the overall game-day experience.
