Timbr furniture - Brand identity

Timbr is a contemporary furniture brand built on craftsmanship, function, and timeless design. The goal was to create an identity that reflects quality and intention—without relying on overused minimal aesthetics common in the furniture space.

Timbr operated in a crowded market where many brands looked and sounded the same. Despite strong products, the existing visual language didn’t clearly communicate craftsmanship, confidence, or memorability.

The challenge was to design a mark that felt modern yet enduring, premium yet approachable—and instantly recognizable.

I designed a bold, custom wordmark that balances strength with subtle character. The typography was refined to feel confident and contemporary while staying timeless.

The logo was built to scale across digital and physical touchpoints, creating consistency, recall, and a distinct visual voice for the brand.

Created a distinctive wordmark in a saturated market

Balanced modern design with long-term brand longevity

Strong online traction and organic recognition

Reinforced the brand’s craftsmanship-led positioning