PropertyCraft Brand Identity Development

Boston, USA – 2024

PropertyCraft is a family-owned real estate management company founded by siblings Warren and Deirdre Lizio. With four decades of hands-on experience, they combine corporate real estate knowledge with a personalized approach—helping owner-investors maximize property value while creating thriving communities.

The challenge was to build a modern brand identity that reflected their professionalism and vision, while standing out in a market dominated by traditional, earthy-toned competitors.

The solution was a digital-first identity system featuring a simple, scalable logomark, clean sans-serif typography, and a bold color palette of dark teal green with bright lime green accents. Together, these elements communicate trust, modernity, and distinction—positioning PropertyCraft as long-term partners in building value.