MTR — Social, Digital and On-Ground
Atmadip Mukherjee
Social, digital and on-ground · Wavemaker, GroupM
Social and digital work for MTR, plus on-ground activity.
MTR is one of the brands where the digital and the physical have to say the same thing. The on-ground work sat alongside the social and digital narratives rather than being adapted from them after the fact.
Oct 2021 to Jul 2022.
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Posted Sep 13, 2026
Social and digital narratives for MTR at Wavemaker, GroupM, alongside on-ground activity.
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