Pepsi India — Har Ghoont Mein Swag

PepsiCo's swag philosophy, carried across topical drops through 2022.

Holi 2022. "Holi toh rehti hai, swag na rehne do."

IPL 2022. "Pitch toh set hai. The only question is, what's your swag score today?"

Summer 2022. "Garmi itni hai ki choices bhi melt ho rahe hain. Lekin swag? Permanent hai."

Topical work lives or dies on speed and on sounding like it belongs to the moment rather than to the brand calendar. Each drop had to carry the same philosophy without repeating the same line.

Handle: @pepsiindia.