Gates Foundation + MoHFW — COVID Communication
Atmadip Mukherjee
COVID communication · Wavemaker, GroupM
War-room copy for the Bill and Melinda Gates Foundation and the Ministry of Health and Family Welfare during the COVID-19 pandemic.
Health and vaccination communication written under war-room conditions, where the turnaround is short and the cost of ambiguity is high. Persuasion here is not a tone exercise. The copy has to be clear enough to act on and careful enough not to mislead.
Oct 2021 to Jul 2022.
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Posted Sep 13, 2026
COVID war-room copy for the Bill and Melinda Gates Foundation and MoHFW at Wavemaker, GroupM. Health and vaccination communication written under short turnarounds.
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