tangled hair care brand identity and packaging

Tangled is a new haircare brand that empowers curly-haired women to embrace their curls, give them the power they need and show them off. The brand is targeting ages 20-35 mainly and they have a very feminine touch.

Their logo features customised typography that mimics a curly hair strand. In the process of creating a brand icon too, and while I used the curl element from their primary logo, it ended up looking like Medusa's hair so I guess it worked out perfectly for curly hair that can seduce you if you lay eyes on them.