In this project, I translated the iconic DVF aesthetic into the branding for their new monthly rental service. The well-known chainlink pattern was used across the box, the print materials and the social media campaign.
This is the landing page for non-members.
These pages detail how the service works and the history of the brand.
I designed a series of educational Instagram stories explaining the service.
I designed a custom 12 icon set for use on the site. Some of the sites' functions include Closet, Favorite, Deliver, and Return.
This is the box customers will receive each order plus the welcome kit print piece explaining the service and member benefits.