Kim Capers
During my time at Ralph Lauren
Spring 2015 Runway Collection Page
This landing page went live immediately after the 2015 S/S show, showcasing the entire collection for pre-order. This page included an embedded video of the show as well as a link to the interactive collection notes.
Weekly Emails and LP
On the left are two editorial emails focusing on kids-wear. Ralph Lauren prefers a more organic and collage-like layout so I layered the kids with lay-down shots of each outfit.
On the right is an example of a typical landing page showcasing different product collections. To keep the editorial look, I interspersed sections with quotes from the designer as well as close up photos of the pieces as added texture.
2015