Ralph Lauren
Kim Capers
During my time at Ralph Lauren, I took part in designing weekly site refreshes for the North American and international sites as well as email marketing.
Spring 2015 Runway Collection Page
This landing page went live immediately after the 2015 S/S show, showcasing the entire collection for pre-order. This page included an embedded video of the show as well as a link to the interactive collection notes.
Weekly Emails and LP
On the left are two editorial emails focusing on kids-wear. Ralph Lauren prefers a more organic and collage-like layout so I layered the kids with lay-down shots of each outfit.
On the right is an example of a typical landing page showcasing different product collections. To keep the editorial look, I interspersed sections with quotes from the designer as well as close up photos of the pieces as added texture.
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Posted May 21, 2021
