Prolific Games is a Web3-native gaming ecosystem on TON, focused on delivering addictive, on-chain games with integrated token rewards. As Telegram rolled out its app store, the Prolific team made a strategic pivot — aiming to launch a series of 60+ Telegram mini-apps with fast onboarding, play-to-earn mechanics, and native token incentives.

To support this, they needed a brand refresh and a flexible, future-proof website that could evolve into the central hub for all their mini-apps, token information, and community funneling.

The project came with high pressure and tight deadlines. The team wanted to capitalize on Telegram’s momentum as quickly as possible. Their goals included:

A main studio site with a premium, state-of-the-art feel

Landing pages that could link directly to Telegram mini-apps

A no-code workflow so non-devs could insert and update games easily

A design system that could scale up to 60+ mini-apps and evolving tokenomics

Everything built and deployed fast, before the Telegram mini-app space got crowded

Most of the games were reskins of traditional formats, so visual appeal and user experience were crucial to standing out.

1. Rebrand & Visual System

Refreshed the visual identity with arcade-inspired graphics, bright gradients, and modular cards

Redesigned the logo and token icons for clarity and recognizability

Built a scalable design language that matched the project’s high-energy Web3 vibe

2. Landing Page + Telegram App Integration

Created a stunning homepage that explains the mission, games, and token utility

Designed game templates that link directly to Telegram mini-apps

Enabled smart grouping and filtering by game type or popularity

Seamless mobile responsiveness for Telegram-first traffic

3. Tokenomics Hub

Simplified complex token data into clean visual components

Included staking flows, rewards breakdowns, and wallet integration info

Added embedded FAQs and token contract for credibility and transparency

4. Chart/Buy page

🔄 Live Dexscreener chart embedded for real-time token tracking

💱 Multi-currency support – buy with USDT, TON, ETH, and more

📲 Optimized for Telegram traffic – fast, mobile-first onboarding for mini-app users

5. Framer as the Engine

We chose Framer to build everything — from core site structure to dynamic game templates — because of its unmatched speed and flexibility:

No-code CMS made it easy for the team to manage games and sections

Real-time preview and instant publish ensured ultra-fast iteration

Scroll-based animations and interactions gave the site a modern, polished feel

Allowed for rapid prototyping, design updates, and stakeholder reviews

No backend dependency — perfect for a fast-moving team

Bounce rate dropped by 36% post-launch

Time-on-site increased by 2.7x

Dozens of mini-apps deployed and playable via Telegram

Community response on X (Twitter) and Discord was overwhelmingly positive

"The rebrand and site exceeded expectations. Studio0x gave us a future-proof identity that makes us look as premium as the games we’re building. Community response has been wild." — Prolific Games Team

Framer – Site build, animations, CMS

Figma – Design & prototyping

Notion / Telegram – Project communication

With the Telegram mini-app boom just starting, Prolific Games now has a scalable, high-performance web ecosystem to support rapid growth. From bold branding to seamless non-dev game publishing, this project proves how speed, design, and strategy can align to win early in fast-moving markets.

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