Built with Framer

Prolific Games Rebrand and Web Ecosystem

✦ Studio0x

PROLIFIC GAME STUDIO - CASE STUDY

Rebrand, Web Experience & Telegram Mini-App Ecosystem

🧠 Overview

Prolific Games is a Web3-native gaming ecosystem on TON, focused on delivering addictive, on-chain games with integrated token rewards. As Telegram rolled out its app store, the Prolific team made a strategic pivot — aiming to launch a series of 60+ Telegram mini-apps with fast onboarding, play-to-earn mechanics, and native token incentives.
To support this, they needed a brand refresh and a flexible, future-proof website that could evolve into the central hub for all their mini-apps, token information, and community funneling.

🚧 Challenge

The project came with high pressure and tight deadlines. The team wanted to capitalize on Telegram’s momentum as quickly as possible. Their goals included:
A main studio site with a premium, state-of-the-art feel
Landing pages that could link directly to Telegram mini-apps
A no-code workflow so non-devs could insert and update games easily
A design system that could scale up to 60+ mini-apps and evolving tokenomics
Everything built and deployed fast, before the Telegram mini-app space got crowded
Most of the games were reskins of traditional formats, so visual appeal and user experience were crucial to standing out.

🛠️ Process & Execution

1. Rebrand & Visual System
Refreshed the visual identity with arcade-inspired graphics, bright gradients, and modular cards
Redesigned the logo and token icons for clarity and recognizability
Built a scalable design language that matched the project’s high-energy Web3 vibe
2. Landing Page + Telegram App Integration
Created a stunning homepage that explains the mission, games, and token utility
Designed game templates that link directly to Telegram mini-apps
Enabled smart grouping and filtering by game type or popularity
Seamless mobile responsiveness for Telegram-first traffic
3. Tokenomics Hub
Simplified complex token data into clean visual components
Included staking flows, rewards breakdowns, and wallet integration info
Added embedded FAQs and token contract for credibility and transparency
Tokenomics Page
Tokenomics Page
4. Chart/Buy page
🔄 Live Dexscreener chart embedded for real-time token tracking
💱 Multi-currency support – buy with USDT, TON, ETH, and more
📲 Optimized for Telegram traffic – fast, mobile-first onboarding for mini-app users
Chart/Buy page
Chart/Buy page
5. Framer as the Engine
We chose Framer to build everything — from core site structure to dynamic game templates — because of its unmatched speed and flexibility:
No-code CMS made it easy for the team to manage games and sections
Real-time preview and instant publish ensured ultra-fast iteration
Scroll-based animations and interactions gave the site a modern, polished feel
Allowed for rapid prototyping, design updates, and stakeholder reviews
No backend dependency — perfect for a fast-moving team
Framer Development
Framer Development

📈 Results

Bounce rate dropped by 36% post-launch
Time-on-site increased by 2.7x
Dozens of mini-apps deployed and playable via Telegram
Community response on X (Twitter) and Discord was overwhelmingly positive

💬 Client Feedback

"The rebrand and site exceeded expectations. Studio0x gave us a future-proof identity that makes us look as premium as the games we’re building. Community response has been wild."Prolific Games Team

⚙️ Tools & Tech Used

Framer – Site build, animations, CMS
Figma – Design & prototyping
Notion / Telegram – Project communication

✅ Conclusion

With the Telegram mini-app boom just starting, Prolific Games now has a scalable, high-performance web ecosystem to support rapid growth. From bold branding to seamless non-dev game publishing, this project proves how speed, design, and strategy can align to win early in fast-moving markets.

Explore the live project here:

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Posted Jun 30, 2025

Rebranded Prolific Games and built a flexible website for 60+ Telegram mini-apps.

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Timeline

Aug 8, 2024 - Aug 30, 2024

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