GRIT is an AI-powered adventure cycling platform that delivers personalized gravel riding experiences based on users' health metrics, fitness levels, and preferences. The landing page was designed to convert outdoor enthusiasts into active users by showcasing the platform's intelligent personalization capabilities.

The cycling and outdoor adventure market is saturated with generic route-planning apps. GRIT needed a landing page that would:

Differentiate itself through its AI-powered personalization

Appeal to both serious cyclists and casual adventure seekers

Clearly communicate complex features in an accessible way

Drive app downloads and user signups