Samsonite® is a manufacturer and retailer of luggage, with products ranging from suitcases to small toiletry bags and briefcases.
To train their sales teams in Europe on new collections, corporate content, trends, quality standards, materials, etc., they have set up an online training platform called Samsonite Academy.
This is the logo I designed for the training platform. Designed to fit in well with the rest of the corporate identity. Which is also why Samsonite's offcial blue is used for this logo.
Initial Concepts
Logo construction
Logo utilization
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Posted Apr 8, 2024
Samsonite®, a manufacturer and retailer of luggage, uses Samsonite Academy to train European sales teams. I designed the logo to match their corporate identity.