Dominique Sijs Collective - Logo Design
Gilles Verschuere
The Case
Dominique Sijs, a Belgian linguist specializing in translating dialogue for voice dubbing in foreign market animation films & series, sought a logo reflecting her unique expertise. And in addition, Dominique was also curious to see if I could design the logo in her favorite vintage design style of the 1950’s. Here’s how I found a way to fulfill both of her wishes, while maintaining a contemporary touch.
My Design Fix
The primary hurdle was visually capturing the role of a translator in a fresh way. Although initially hesitant about using word bubbles, a breakthrough came during my exploration of 1950s vintage designs, particularly the iconic signage of restaurants and drive-in cinemas. The rounded asymmetrical shapes of these signs translated seamlessly into original word bubbles. Overlapping them, I incorporated an ellipsis, symbolizing Dominique's translating prowess.
Color Palette
Given Dominique's focus on animation films, I drew inspiration from the 1950s, cinema's first "golden era" of 3D. Referencing the red/blue anaglyph filters of iconic paper glasses, I chose a dark grey as the overlapping color, adding depth to the logo.
Typography
Completing the logo involved selecting the perfect typeface. Enter 'Mouse Memoirs,' inspired by vintage Mickey Mouse & Uncle Scrooge comic books from Walt Disney in the 1950s and 60s. This choice not only paid homage to animation but also resonated with Dominique's preferred era – the 1950s.
“The collaboration with Gilles worked out seamlessly from A to Z. I had quite specific wishes for the design of my logo, which Gilles understood perfectly and managed to translate into my current logo. He listens, interprets correctly, does what you ask but also dares to think differently and to suggest alternatives. In the end, one of his alternative suggestions also became the final version, so there you go ;) The communication was cordial and amicable from the start, and it still is to this day. Keep up the good work, Gilles!!!”
— Dominique Sijs
This logo is featured in ‘LogoLounge 13: The World's Premier Logo Showcase’
The 13th edition of the bestselling LogoLounge book series featuring the latest and greatest of identity design created by highly accomplished and noteworthy designers from all around the world. Carefully curated by an expert panel made up of some of the most revered names in the industry.
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Posted Apr 8, 2024
For a linguist immersed in translating for animation films and series I designed a logo that harmonizes contemporary flair with a nostalgic charm of the 1950s.
