A small team of experienced physicians, caregivers, and successful tech founders came together to help solve the problem of caregiving. At some point in their lives, everyone will either need care or become a caregiver. For many caregivers, it’s a problem that leaves them with high financial costs, lost time at work and with family, and high stress. The team was seeking to define a brand for their startup, pitch potential investors and partners, and ultimately find funding and define a revenue model.