Shop Dress Up New Arrivals Page

Jiayin Li

Shop Dress Up – Women’s Online Boutique The client’s existing e-commerce site was slow, difficult to maintain, and provided a poor mobile shopping experience. I rebuilt the platform in React, delivering a modern, mobile-first storefront with improved performance and scalability.
Key Contributions
Optimized Performance: Applied image compression, lazy loading, and code-splitting to significantly reduce load times.
Enhanced Product Discovery: Delivered advanced category filters and an upgraded search experience to help shoppers quickly find items.
Conversion-Focused Product Pages: Designed pages with size/fit guidance, back-in-stock alerts, and clear CTAs to improve purchase confidence.
Streamlined Checkout Flow: Simplified the multi-step process into a frictionless, conversion-oriented checkout.
Reusable Marketing Components: Built dynamic promo and campaign sections so the marketing team can launch sales without developer involvement.
Impact The new site is faster, more engaging, and easier to manage—resulting in improved mobile usability, reduced maintenance overhead, and higher customer satisfaction.
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Posted Aug 14, 2025

Built a new arrivals page for Shop Dress Up, showcasing trendy women’s clothing with a fresh, user-friendly design.

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