Missoma E-Commerce Website Redesign & Development

Jiayin Li

Missoma – Luxury Jewellery E-Commerce Redesign Missoma needed a faster, more scalable online store to match its global brand presence. I rebuilt the site with a React-based, mobile-first architecture, optimizing performance, SEO, and checkout flow to improve both conversions and customer experience.
Key Contributions
Modern UI/UX: Designed a clean, responsive interface that highlights product imagery and supports a seamless mobile experience.
Performance Optimization: Implemented image compression, lazy loading, caching, and code-splitting to reduce page load times.
Enhanced Shopping Features: Delivered upgraded product pages with detailed specifications, size/fit notes, back-in-stock alerts, and wishlist functionality.
Conversion-Optimized Checkout: Simplified the purchasing flow for higher conversion rates across mobile and desktop.
Marketing Flexibility: Built reusable promotional modules so the marketing team can independently launch campaigns and seasonal offers.
Impact The new Missoma site now offers a polished, high-performance shopping experience, aligning digital presence with the brand’s premium positioning and driving stronger engagement and sales.
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Posted Aug 14, 2025

Redesigned Missoma’s e-commerce site with a mobile-first design, faster checkout, and secure payments—boosting speed and conversions.

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Timeline

Dec 6, 2015 - Ongoing

Clients

Missoma

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