GIMI | Holistic Brand Build

GIMI 🔥 Traditional creator marketing is broken. Brands front the cash for content that may never land. Creators post for products, promises, or a flat fee—with no upside when the content blows up. @gimiapp is creator marketing 2.0. It’s called Content Rewards. With roots in Web3—and off the back of a hugely successful beta—we partnered with GIMI to create a brand that captured this winning feeling, and connected with creators beyond crypto. We built the brand around the platform’s core mechanic: shared wins. We came up the name GIMI. From there we developed clear messaging that speaks to both sides of the marketplace. For brands, winning means real engagement, automated payouts and on-brand content. For creators, it means instant earnings, direct access to brands, and tools that help their content land. We built a visual world that feels fast, fun and rewarding—designed to live natively in the feed and resonate with remix-driven creators who move at the speed of social. Big thanks to Andrew, Christos, the awesome people behind GIMI and everyone who brought the brand to life. Brand Design: @studioco.agency 3D Design: @oskar.animation 3D Animation: @oskar.animation Strategy: @jonahklewis Writing: @jonahklewis Web Design & Dev: @velocitylabs.uk & @marvlin.design Product Design & Dev: @velocitylabs.uk & @marvlin.design Video: @luke_veysie Art Direction: @jonahklewis Design Assets: @jonahklewis Creative: @jonahklewis