Workpeg is an AI-powered workflow assistant designed to help teams across product, engineering, operations, finance, and more run faster and stay aligned. While the product delivered strong value, the original homepage did not clearly communicate its capabilities, lacked visual hierarchy, and did not effectively convert visitors into signups.

I redesigned the homepage to improve clarity, brand perception, conversion, and storytelling.

Visitors did not immediately understand what Workpeg does. The original homepage had:

Weak above-the-fold messaging

Mixed visual language

Hard to understand feature sections

No clear path to sign up

No social proof

No product storytelling

This reduced user confidence and overall conversion.

Communicate Workpeg’s core value in the first 3 seconds

Increase signups by improving CTA clarity

Add credibility through testimonials and trust markers

Present Workpeg as a smart, friendly AI helper

Explain features in a simple, benefits-first structure

Make the visual identity feel premium and modern

To understand what users expect from an AI workflow tool, I reviewed:

Competitor homepages (Notion, Asana, Motion, ClickUp)

Conversion best practices for SaaS hero sections

Common messaging patterns in AI SaaS tools

User preferences for clarity, simplicity, and trust cues

The insight was clear. People want:

A fast explanation

Proof it works

A clear path for next steps

The redesigned homepage:

Communicates value instantly

Uses a clean, predictable structure

Shows Workpeg as a premium AI product

Improves trust with clear social proof

Adds personality with a friendly AI character

Pushes visitors toward signup with minimal friction

The new experience feels faster, clearer, and more mature.