Chore is a mobile application designed to connect people who need help with daily tasks—like errands or cleaning—with nearby, trusted service providers. This platform emerged as an internal initiative at my company, and I led the end-to-end product design over a period of three months using tools such as Figma, Miro, Google Suites, Survey Monkey, and recently Jitter.

The challenge was to build a sleek, intuitive dual-sided app that worked equally well for customers and service providers. It needed to solve key problems in everyday convenience while simultaneously offering local service providers visibility and tools to manage their micro-businesses.

In urban areas, many people, especially busy professionals and the elderly—struggle with day-to-day chores and errands. Despite the rise of delivery and mobility apps, there was no reliable service for finding quick help for odd jobs or household needs. At the same time, thousands of local helps and service providers operated informally without a platform to showcase their skills, gain clients, or secure reliable income.

Our goal with Chore was to bridge that gap. For customers, we aimed to create a trustworthy, easy-to-use platform for requesting quick help. For service providers, the vision was to provide digital tools that enabled them to grow their presence and manage tasks efficiently. We measured success by tracking user signups, completed request flows, retention rates, and reductions in user friction during key user journeys.

To inform the product’s foundation, I conducted research with two core audiences. I interviewed 20 individuals who fit the customer profile—students, working professionals, and retirees. Additionally, I engaged 10 local service providers to understand their workflows and pain points. The interviews and surveys were complemented by a competitor review of platforms such as TaskRabbit, EdenLife, and Uber.

This research uncovered powerful insights. Customers wanted assurance that providers were safe, punctual, and fairly priced. Many wanted real-time updates, a way to negotiate prices, and features that reduced the emotional load of delegation. Service providers, on the other hand, wanted flexible tools to manage their business and guarantee payment. Both groups were frustrated with informal systems and desired more structure and transparency.

These insights helped shape a design strategy that placed equal weight on control and simplicity for customers, and empowerment and reliability for service providers.

With research in hand, I began sketching the user flows for both sides of the platform. I drafted the customer journey from sign-up through to selecting a task category, getting matched with a nearby agent, chatting and negotiating, completing payment, and tracking the task to completion. For service providers, I mapped a parallel flow that began with onboarding, moved through managing requests, and ended with collecting payment and receiving feedback.

I prioritized features like in-app wallet escrow, real-time chat with voice note support, photo uploads for better task clarity, and dynamic task tracking. The wallet system held payments until both parties confirmed completion. A simple agent dashboard gave service providers insight into pending and completed tasks and allowed them to control pricing and availability.

The entire design strategy focused on building mutual trust, usability, and flexibility into the heart of the product.

Using Figma, I created low-fidelity wireframes that evolved into high-fidelity mockups. The customer app interface included home screens for selecting service categories, viewing available agents, and reviewing request status. The service providers app interface featured a clean dashboard with tools for managing tasks and reviewing earnings.

Accessibility was a core part of the design. Voice note and voice call features supported users who preferred verbal interaction over text. Customers could upload photos to describe tasks more accurately. Location-sharing was built in to help agents find customers quickly. If users were uncomfortable with a matched agent, they had the flexibility to choose someone else. The design employed high-contrast buttons, readable typography, and simple iconography to ensure usability across age groups and literacy levels.

To validate the MVP, I conducted a closed beta with 30 participants—20 customers and 10 service providers. Each group was given access to the full app and asked to explore it as if they had just downloaded it from the app store.

The results were encouraging. A large majority completed their tasks without requiring additional help. Most customers found the app intuitive and appreciated the chat and tracking features. Some voiced concern over pricing transparency, which led to improvements in the offer system. Service providers emphasized the importance of timely payment, prompting us to finalize the wallet escrow model. Customers also wanted to escalate disputes easily, so we integrated an in-app support chat.

These changes reflected a broader shift from simple functionality to thoughtful service design—ensuring that edge cases and real-life concerns were handled proactively.

Post-launch, we saw a sharp rise in usage and engagement. Within two weeks, user signups increased by 45%. About 78% of testers completed a full task cycle, and 65% of customers returned within the first week. The service provider's retention was also strong, with 70% still active after three weeks.

The feedback was validating. Customers praised the app’s simplicity and usefulness. Service providers felt respected by the design and the tools available to them. Internal stakeholders highlighted the maturity and polish of the MVP.

This project taught me how to design with empathy for multiple personas simultaneously. I learned how to prioritize simplicity without sacrificing flexibility and how to use testing insights to strengthen trust and reliability. If I were to iterate further, I’d explore gamified onboarding and preference-based matching algorithms.

What I’m most proud of is creating a platform that solves real, everyday problems for both customers and service providers—while giving underrepresented service workers a chance to grow their business in a secure, empowering digital space.