In this branding project for Luna Coffee, I combined my love for design and specialty coffee to create a warm, nostalgic identity full of personality. Finding the balance between retro and contemporary was a real challenge, but that made the process even more rewarding. This project is a key part of my portfolio, showing how I turn creative challenges into meaningful, character-driven brand experiences.

“Slow Monday” Poster A humorous take on how Mondays feel without coffee, featuring a sad spilled cup illustration.

→ Deliverables: Custom character illustration, typographic layout, poster design

→ Goal: Build emotional connection through humor and relatability

“Good Coffee” Poster Celebrating coffee as daily fuel with a retro walking cup and the phrase “Life begins after coffee.”

→ Deliverables: Vintage-style illustration, color story, typographic composition

→ Goal: Convey energy and warmth in a nostalgic aesthetic

“Coffee Lover Club” Poster A visual invitation into a community of coffee enthusiasts, with illustrated brewing tools and narrative text.

→ Deliverables: Icon illustrations, storytelling layout, brand messaging

→ Goal: Express brand philosophy and create a sense of belonging

Logo Design An emblem of two intertwined coffee beans that symbolizes connection and craftsmanship. I create a Logo design, brand symbol, color system with a clean, meaningful icon that works across all brand touchpoints

Brand Designer · Visual Identity · Creative Direction

Figma · Illustrator · Photoshop · Procreate

Branding · Visual Identity · Typography · Illustration · Coffee Branding · Retro Design · Creative Direction

This project was both a personal exploration and a creative challenge. Designing Luna Coffee allowed me to translate emotion, ritual, and personality into a visual identity that feels alive and inviting.

The most rewarding part was finding the sweet spot between nostalgic charm and contemporary relevance—using design to evoke feelings of comfort, warmth, and community.

Through this process, I strengthened my ability to build brand systems from concept to execution, combining strategy, illustration, and storytelling into a cohesive and memorable identity.

Luna Coffee is now one of the most meaningful pieces in my portfolio—not only for its visual outcome, but for what it taught me about how design can connect people to experiences.