Luxury Hotel Lead Generation Campaign

For this project, I led the end-to-end strategy and execution of a lead generation campaign tailored to the luxury hospitality market. The goal was to attract qualified prospects—travelers seeking unique experiences, and event planners searching for premium venues—and convert them through a streamlined digital funnel.

1. I defined the campaign goals The focus was clear: generate high-quality leads for exclusive stays, weddings, and corporate events—while maintaining the brand’s premium positioning.

2. I identified the audience I targeted affluent international travelers, couples planning destination weddings, and event organizers—using behavioral insights, location data, and travel intent signals.

3. I crafted the value offer To attract leads, I created a compelling incentive: a downloadable luxury travel guide and limited-time upgrades for direct bookings.

4. I designed the landing page The page reflected the hotel’s elegance, with a minimalist layout, striking imagery, and a short, focused form—fully responsive for mobile users.

5. I launched targeted ad campaigns Using Meta (Instagram + Facebook) and Google Ads, I created segmented campaigns for each audience type, highlighting relevant experiences and offers.

6. I set up automation flows I integrated the lead capture with the hotel’s CRM and built email sequences that delivered personalized content, exclusive offers, and follow-up reminders.

7. I monitored and optimized Based on performance metrics (CTR, CPL, form completion rate), I adjusted visuals, messaging, and targeting to improve efficiency throughout the campaign.

8. I followed up with high-interest leads For users showing strong intent, I coordinated tailored responses from the hotel’s team to move the conversation toward confirmed bookings.

Lead conversion rate: 10.2% (well above industry average for luxury travel)

Cost per lead: Reduced by 22% after optimizations

Time to first response: Automated within 5 minutes

Bookings generated: +25 confirmed bookings in the first 55 days

This project proved how powerful a focused digital funnel can be—even for premium services where trust and brand experience are critical. Working on a luxury brand challenged me to be even more intentional with tone, visuals, and targeting.

I learned the importance of clear value exchange and how tailored automation can accelerate both conversion and client follow-up without sacrificing elegance or user experience.

The outcome was a scalable, automated system that not only generated measurable results but also delivered a seamless, high-end user journey consistent with the brand's identity.