Mastercard - Metaverse Activation

Tom Sargent

Digital Marketer
Growth Marketer
Marketing Strategist
HubSpot
Unity
WebGL
Mastercard
I helped implement a virtual environment for Mastercard to showcase their commitment to emerging technologies like the metaverse and virtual reality. The activation featured an interactive event, where attendees could engage with the brand through custom avatars and immersive digital experiences, enhancing Mastercard’s innovation image.
My Role: I was responsible for organizing and managing the event, overseeing the virtual environment's development, and ensuring smooth user interactions with the brand's virtual experiences.
Key Skills: Virtual event planning, metaverse development, VR integration, project management, brand experience design, digital strategy.
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