Developed a unique NFT campaign for L’Oreal, allowing customers to collect exclusive beauty-themed NFTs that provided access to special content and experiences. These NFTs were integrated into a virtual fashion show, where attendees could virtually try on fashion items in an immersive experience.
My Role: I led the development of the NFT campaign, coordinated the virtual fashion show, and managed the integration of interactive elements to enhance customer engagement and participation.
Developed an NFT campaign for L'Oreal, where customers were able to collect beauty-themed NFTs that gave them access to exclusive content and experiences.