Ludonix E-Commerce
Daria Vasileva
UX Designer
Prototyper
UI Designer
Adobe Illustrator
Figma
Ludonix is a dynamic e-commerce platform committed to revolutionizing the way people engage with board games, making them not just fun but also accessible and rewarding for players of different experience levels and backgrounds.
Mockups
Key Deliverables (in Figma)
Web audit and redesign of product ratings & comments section
Design of profile gamification integration (awards & actions taken from profile)
Re-Design of recommendations widget (UI upgrade, engagement boost)
Ratings & Comments
Audited previous ratings section to identify ways to integrate it with the new gamification system (badges, interactions and more).
Added interactive elements, including a dynamic overall rating score and thumbs up/thumbs down functionality for comments (which affects user score on the platform. Liking/responding to comments can earn users rewards).
Implemented reward-based interactivity by adding user badges/rewards to the headings of every comment.
Enhanced user feedback loop by creating a more dynamic and responsive comments section, fostering user engagement and interaction.
Abided by UX patterns present on competitors' websites to not overwhelm users with too much foreign functionality.
Profile Badges
Introduced tiered badges into the design system based on different levels of user activity and contributions, encouraging continuous engagement to earn medals.
Designed user progression by linking badge acquisition to specific actions, such as rating games, commenting, and interacting with content.
Recommendations Page
Audited the previous version of the recommendations page to identify usability and engagement gaps.
Introduced visual improvements to create a more engaging and user-friendly interface, enhancing the overall aesthetic and flow.
Redesigned the recommendations flow to deliver smart recommendations at every stage, rather than only at the end of the process.
Improved user interaction design by incorporating motion design elements that enhance the personalized experience of receiving suggestions.
Results
Improved user engagement by introducing interactive elements such as rating badges, comment thumbs-up/down, and gamification features.
Enhanced user experience through visually appealing designs in the ratings, profile badges, and recommendations sections.
Streamlined user flow by redesigning the recommendations process for a more personalized and dynamic experience.
