ZAZU is a modern cat food brand that brings joy to mealtime through high-quality, flavorful recipes cats crave. Zazu offers thoughtfully crafted meals that nourish cats and resonate with pet parents who consider their feline companions true members of the family.

Key Words: Modern Packaging, Dreamy Delight, Feline Cravings, Soft & Bold, Playful Contrast

Deliverables: Logo design, brand identity, packaging system for two flavors, product mockups, and custom illustrated patterns.

We created a clean and modern packaging system featuring a cute cat mascot dreaming of its favorite meals i.e., Tender Chicken and Ocean Delight Fish. The design combines pastel pinks and violets with charcoal gray for a soft yet striking look. Custom patterns of fish and chicken add personality and visual rhythm across the packaging.

Our Target Audiance is Pet owners who care about quality and are drawn to friendly, eye-catching packaging with personality and heart.

Color Palette: Pastel Pink, Soft Violet, and Charcoal Gray, used to evoke warmth, softness, and contrast, making each flavor feel distinct and modern.

Typography: The logo features a fun, bold display font to reflect energy and charm, paired with a clean, simple body typeface that keeps the information easy to read.

Logo System: The flexible wordmark supported by the dreaming cat mascot, creating a strong visual identity across flavors and formats.

Applications: Packaging for two main flavors, Tender Chicken and Ocean Delight Fish, along with pattern designs, logo, and visual identity pieces that make the brand instantly lovable.

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