Brand Identity Creation for Field & Crust
Sadia Fahad
Brand Overview
Field & Crust is an artisan bakery specialized in artisan leavened sourdough and rustic breads made in small batches. Rooted in tradition and guided by simplicity. We craft honest, slow made loaves, using local seasonal ingredients.
Key Words: Artisan, Sourdough, Locally Sourced, Cultured lifestyle, Warmth
Challenge: Create a distinct identity for a small-batch sourdough bakery that communicates craft, simplicity, and warmth—while standing out in a saturated artisan bread market.
Creative Direction/ Brand Strategy Insight
Brand Identity: Logo Suite, Color Palette & Typography
Logo Trace: The logo was carefully traced to ensure clean, scalable vector lines for sharp, high-quality use across all brand applications.
Loyalty Card Design
Menu Card Design
Social Media Post & Story
Bakery Outlet Logo Application
Bread Packaging and Logo application on apparel
Bread Wrap logo application
Thank You!
Looking to build a brand that truly reflects your business? Let’s connect!
Like this project
Posted Jul 19, 2025
Created a unique brand identity for Field & Crust, helping it attract artisan bread lovers, build brand recognition, and create a cohesive customer experience.
