Golden Goods | Food Packaging & Brand Identity Design
Sadia Fahad
Brand Overview
Golden Goods is a small-batch lemon curd brand that turns simple ingredients into spoonful's of sunshine—bursting with flavour, joy, and homemade delight.
Key Words: Zesty Playfulness, Retro Bold, Homemade Charm, Lemony Fresh
Challenge: The goal was to create a fun, feel-good identity for a small-batch lemon curd brand i.e., something that captures the tangy joy of homemade treats and stands out on shelves with personality and charm.
Creative Direction/ Brand Strategy
Logo Suite
Brand Mascot
Packaging Label Design
Color Palette & Typography
Brand Illustrations
Badge Design and Primary logo
Brand in action
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Posted Jul 19, 2025
I handled the complete creative direction and design execution for Golden Goods, with a focus on market-ready palyful brand identity and packaging.
