Brand Identity for the Argentina Texas Chamber of Commerce

For more than seven years, the Argentina Texas Chamber of Commerce has worked to strengthen the commercial relationships between businesses and organizations in Texas and several cities in Argentina. They needed a new design that was modern and minimal that would better adapt to both print and digital platforms as well as projecting a dynamic yet minimal feel.

After research from values, keywords, colors, flags, and assessments of the possible uses for the Brand Identity, the solution was to create a logo that stood out and resonated with Texas and Argentina. Using the Lone Star and flag colors from Texas and the flag from Argentina in an angular band that also represented the idea of union between cities from both countries and correlated it with their motto: "Business relationships in action."

The feedback from the client was very positive and suggested including the Sol de Mayo from the Argentinian flag, so we move forward to design banners and flyers for events, business cards, LinkedIn cover, Powerpoint presentation, graphic elements, brand manual with basic guideline, color palette, typography, uses, etc. I have also included other possible applications to show how the brand can develop over time.

As a Brand Designer, my job is to interpret the client and offer them a logo that will allow them to continue to grow. I am glad that my work for the Argentina Texas Chamber of Commerce brought value and a new image to their new chapter.

If you are looking to give it a fresh start to your brand or business, I would love to work with you. Let's talk!