Short Video Script | Fitness Coach

¨This is Jessica (Jessica´s photo pops up), a very strong woman I'm proud of. (before/after photo) She transformed her life completely far beyond just losing weight and I want to tell you a bit about her journey.

At her heaviest, Jessica weighed over 250 pounds (another "before" photo). She was unfit, and her health markers were not looking good at all.

As of today, Jessica weighs around 130 pounds (a different "after" photo), her cholesterol and blood pressure have improved drastically, and she no longer shows signs of pre-diabetes. A transformation that happened in just six months.

Now, you might be thinking that for Jessica to lose almost 100 pounds and massively improve her health, she had to follow some crazy plan, but I want to highlight a few things: Jessica did not follow a strict meal diet, she didn't cut out carbs, there was no prolonged fasting, and no food was off-limits.

The best part? She didn't even have to go to the gym. Social media is filled with people saying you need to lift heavy weights or walk 10k steps a day to lose weight and improve your health—because they don’t know how to make it simple and sustainable.

But Jessica? She found a different way.

She followed a home-friendly, science-backed approach that allowed her to enjoy her favorite foods, move in a way that felt good, and actually love the process.

No extreme restrictions, no endless cardio, no spending hours in the gym. Just small, powerful changes that added up to massive results.

And the best part? She did it all from home.

No expensive gym memberships, no complicated machines.Just short, effective workouts that fit into her busy life and still delivered incredible results. If you’re tired of struggling with your weight, feeling stuck, or trying things that never work long-term, this is for you.

Jessica’s transformation was possible because she followed the Reset Program, a plan designed to help you lose weight from home, without stress, restrictions, or crazy workouts.

I’m opening spots for a few new clients right now. If you want to finally transform your body and health in a way that actually works (and from the comfort of your own home), tap the link in my bio and let’s get started.

Your future self will thank you.¨

Removes common objections before they even arise.

Emotionally driven storytelling that makes the audience care.

Clear problem-solution framework to guide the audience toward action.

Urgency and a direct CTA to convert passive viewers into paying clients.

When crafting high-converting short-form content, the goal isn’t just to inform—it’s to move the audience emotionally and drive action. This script does exactly that. Here’s why it works:

Instead of jumping into a sales pitch, the script starts with a real person: Jessica. A name, a face, and an emotional connection make the audience instantly engaged. Why? Because people don’t connect with products, they connect with people.

Opens with: “This is Jessica, a very strong woman I’m proud of.” → Creates immediacy and intrigue.

Uses before-and-after visuals to reinforce credibility and evoke emotion.

Keeps the focus on Jessica’s transformation, making the audience think: “If she did it, maybe I can too.”

Most people assume that major weight loss = extreme effort. This script shatters that belief:

By addressing (and eliminating) common objections upfront, the script keeps the audience hooked. It removes fear and resistance, which are often barriers to conversion.

The audience relates to Jessica’s struggles: being overweight, feeling stuck, hearing the same bad advice everywhere. Then, the script smoothly introduces an alternative:

Problem: Generic weight loss advice doesn’t work.

Solution: Jessica found a home-friendly, science-backed approach that worked for her.

Outcome: She lost nearly 100 pounds in 6 months with simple, sustainable changes.

This contrast between frustration (problem) and hope (solution) makes the audience emotionally invested.

The transition into the offer is seamless:

Instead of hard-selling, the script presents the program as the logical next step for those who relate to Jessica’s story.

The script closes with urgency and action:

“I’m opening spots for a few new clients right now.” → Scarcity makes people act faster.

“Tap the link in my bio and let’s get started.” → Clear, direct CTA removes confusion.

“Your future self will thank you.” → Creates an emotional future projection, reinforcing why taking action now matters.

This isn’t just a “nice story.” It’s a strategic persuasion formula that turns casual scrollers into buyers.