Cassie’s closet

This project was to create graphics such as a logo, illustration, business card and mock ups to contribute towards and to help build the brand Cassie’s closet.

With this in mind I chose a personalised colour palette that represented the business and recreated the feel that we wanted.

Using the colour palette I worked towards establishing a logo that was versatile and could be recognised in many different settings and colours along with a coat hanger illustration and a secondary logo that can be used across different marketing material and social media platforms.

I then like to put the logo and business card on to a few mock ups so we can see how it looks in different places.

Finally we have the brand mood board which is a quick picture overview of the brand, including it’s colours, logo, illustration and some pictures that all represent the brand.