I began by defining the core objectives of the portfolio: showcase design + Webflow development skills, clarify the services offered (from concept to conversion), and build a site that potential clients feel confident hiring through. I mapped the key user journeys; a first-time visitor, a returning visitor, and a prospective client ready to contact you, to ensure each path had purpose.

In Figma I developed a design system: consistent typography, colour palette, responsive grids, modular components for projects, testimonials, and service sections. I focused on creating a cohesive visual language (“Build to engage. Made to grow.”) so the site itself becomes a demonstration of your design ethos. Interactive elements and subtle micro-interactions were designed to add polish without sacrificing performance.

The launched portfolio now clearly communicates your value proposition (designer + developer), showcases real work, and invites prospects to engage. With a maintainable system in place, you can add new projects quickly, update service details, and iterate your personal brand. The result is a living asset that positions you for freelance engagements and growth into a business when you’re ready.