David’s project aimed to transform a resume-like portfolio into a brand-led, client-facing portfolio that effectively communicated service offerings and processes.

I audited the existing site to uncover gaps (messaging, user flow, and conversion points). From there, I mapped primary user journeys: contact, view work, and learn services.

Using Figma, I created layouts that prioritized storytelling and credibility, including project highlights, process pages, and concise case studies. I built a visual system that elevated the client’s work while keeping load and clarity top of mind.

Implementing the designs in Webflow, I optimized for performance and mobile-first behavior. I created a lightweight CMS for case studies and a clear contact flow that reduced friction for new leads.

Delivered as an end-to-end project within two months, the site gave the client a professional portfolio that’s easy to update and scalable for future services. The key result: a cleaner site architecture and process templates that shorten future update cycles.