Strategic Overhaul of Service-Based Business
Cami Marez
Business Strategist
Marketing Strategist
Product Marketer
Google Analytics
Google Sheets
Notion
Summary: Created marketing and sales strategy for a service-based business that wanted to pivot their main offer during covid.
Problem: The company was struggling to generate consistent income every month.
Objectives
Identify the biggest roadblocks to obtaining consistent sales.
Identify competitive advantage and value proposition.
Focus on improving the offer that sells the most and eliminate the rest.
Automate and standardize as many systems as possible.
Deliverables
Diagnostic analysis of the business
Digital marketing strategy
Product strategy
Sales forecast
Sales strategy
New corporate website
Marketing & sales tech stack analysis
Business coaching sessions
Results: With a new product strategy and a new system to get clients, the company doubled its customers in the 3 months after working together and started getting consistent monthly income.