Strategic Overhaul of Service-Based Business

Summary: Created marketing and sales strategy for a service-based business that wanted to pivot their main offer during covid.

Problem: The company was struggling to generate consistent income every month.

Objectives

Identify the biggest roadblocks to obtaining consistent sales.

Identify competitive advantage and value proposition.

Focus on improving the offer that sells the most and eliminate the rest.

Automate and standardize as many systems as possible.

Deliverables

Diagnostic analysis of the business

Digital marketing strategy

Product strategy

Sales forecast

Sales strategy

New corporate website

Marketing & sales tech stack analysis

Business coaching sessions

Results: With a new product strategy and a new system to get clients, the company doubled its customers in the 3 months after working together and started getting consistent monthly income.