Cami Marez
Fintech startup in the remittances sector wanted to launch in a new country. They asked me to create a marketing strategy specifically focusing on the target market, with the objective of creating a marketing plan that fostered word-of-mouth and community building.
As they were launching in a new country, they needed someone from inside the community to identify key opinion leaders and strategic hubs with the objective of building trust with the community.
I created a marketing plan that included the following:
Country launch will be in Q3 2022.