I partnered with Critical Systems Inc to design and launch a modern, professional website on the Wix platform. The project focused on delivering a clear, credible online presence that reflected the company’s expertise in gas delivery systems, abatement technologies, and highly specialized engineering services. The new site was built to enhance lead generation, improve SEO performance, and clearly communicate Critical Systems’ capabilities to decision-makers in highly regulated industries.

Critical Systems Inc is an engineering and technical services firm specializing in the design, installation, and support of high-purity gas delivery and abatement systems. These systems serve cleanrooms, semiconductor fabs, laboratories, and advanced manufacturing environments. With a client base that includes semiconductor manufacturers, research institutions, aerospace, and biotech companies, their reputation depends on clarity, precision, and technical trust.

The project addressed several key needs:

Replace an outdated and visually inconsistent website with a clean, modern design

Present complex services and niche capabilities in a clear and accessible way

Establish credibility for a highly technical audience of engineers, project managers, and procurement teams

Improve SEO readiness for long-term discoverability

Deliver a flexible site architecture for future content growth

Designed and built a custom Wix website with a professional, industrial-focused visual identity

Crafted clear messaging and service pages tailored to technical audiences in regulated industries

Implemented a clean site structure that supports both inbound SEO and intuitive navigation

Highlighted service capabilities with visuals, detailed service listings, and industry-specific content

Optimized for mobile responsiveness and fast load times across devices

Integrated foundational on-page SEO best practices, including metadata and structured content

Set up contact forms and conversion points to improve lead flow without compromising UX

Provided guidance on scalable content strategies to support future service expansion

The final product delivered measurable value:

A streamlined, credible web presence aligned with the expectations of highly technical buyers

Stronger brand presentation that differentiates Critical Systems in a competitive B2B space

Improved usability, faster performance, and more accessible content for prospective clients

A platform ready to support both lead generation and future marketing initiatives