I partnered with Simshop to build their e-commerce presence from the ground up. As a new player in the racing simulation space, they needed a Shopify storefront that could gain traction fast—without relying on a big ad budget. I designed and launched a high-performance site, developed a search-first marketing strategy, and helped them become the number one global distributor of Simagic products.

Simshop is a U.S.-based retailer specializing in professional-grade racing simulation hardware, including wheelbases, pedals, and accessories. With a focus on premium brands and exceptional service, they cater to sim racing enthusiasts worldwide. Today, Simshop holds the title of top global distributor of Simagic, a leading name in sim racing technology.

The project needed to solve several core challenges:

Replace a slow, under-optimized WordPress site with a clean, scalable Shopify store

Attract qualified traffic without relying on expensive social or influencer marketing

Improve conversion rates and search rankings from day one

Build a lean, scalable e-commerce foundation that could grow with the brand

Designed and launched a fast, conversion-optimized Shopify store from scratch

Focused on clear navigation, product education, and high-trust UX for premium purchases

Structured the site for SEO and ease of use, with future scalability in mind

Developed and executed a lean search marketing strategy focused on high-intent traffic

Implemented organic SEO best practices along with efficient paid search targeting

Tracked and optimized revenue per visitor and cost per acquisition in real-time

Offered strategic input on content and brand positioning to support long-term growth

Over $350,000 in sales during the first year

Top global ranking for Simagic product searches

Maintained a cost per acquisition under $19

Built a streamlined, high-performance Shopify store ready for scale