Elite Pros Landscaping | Framer Website

Project Overview I partnered with Elite Pros to design and launch a conversion-focused Framer website that elevated their digital presence and positioned them as a premier landscaping brand. The goal was to replace an outdated, underperforming website with a modern, mobile-first platform that reflected the sophistication of their work and streamlined lead generation. The result was a high-end digital experience with strong visual impact, clear calls to action, and a CMS structure built for scalability.

Client Background Elite Pros is a Texas-based landscaping company specializing in luxury outdoor transformations. With over 800 completed projects and a reputation for craftsmanship, they needed a website that matched the quality of their work and supported the next phase of growth. Their clients range from homeowners to commercial developers seeking custom landscape design and build services.

Challenge Key objectives for this project included:

Replacing an outdated website with a high-end, responsive design

Creating a visual-first experience to showcase the company’s premium portfolio

Structuring clear user pathways to increase free quote requests and inquiries

Building a CMS that made it easy for the internal team to update gallery content, testimonials, and service offerings

Enhancing performance and SEO fundamentals to support long-term growth

Designed and developed a bold, premium interface in Framer to reflect Elite Pros’ craftsmanship

Strategically placed CTAs and trust signals to boost engagement and conversion

Created a responsive layout optimized for mobile and tablet viewing

Streamlined user flows for faster access to quote forms and project galleries

Built a flexible CMS for updating service pages, project showcases, and testimonials without dev support

Ensured fast load speeds, semantic structure, and SEO best practices to support local and regional visibility

Implemented scalable architecture for future additions and marketing campaigns

Results The final site delivered measurable improvements in both perception and performance:

Modern, mobile-first site aligned with the company’s premium brand positioning

Increased inbound leads via more prominent CTAs and simplified navigation

Empowered the internal team to easily manage and expand site content

Laid a strong foundation for future paid media, SEO campaigns, and business growth