I worked with Optaderm to deliver a full-scale digital transformation—replacing a fragmented online setup with a streamlined, scalable BigCommerce site integrated directly with Lightspeed. Optaderm specifically wanted to avoid Shopify due to limitations with its POS system, opting instead for a solution that could more effectively unify their in-store and online operations. I delivered a refined, luxury-branded storefront backed by a tightly integrated backend that supports efficiency and growth.

Optaderm is a Canadian skincare company founded by dermatologists and scientists. Their mission is grounded in evidence-based formulations, transparency, and performance. With both a strong retail footprint and an expanding e-commerce channel, Optaderm needed a solution that could support clinical credibility and business scalability in equal measure.

The primary goals of the project included:

Replacing a disjointed system (WordPress site + Shopify plugin) with a unified, scalable infrastructure

Avoiding the use of Shopify’s POS in favor of a more robust, retail-first solution

Creating seamless integration with Lightspeed to support real-time inventory across online and retail

Rebranding the website with a luxury feel that aligned with Optaderm’s clinical positioning

Enhancing operational efficiency while delivering a sophisticated user experience

Migrated Optaderm to BigCommerce, chosen for its extensibility and deep Lightspeed integration

Consolidated retail and e-commerce operations into a single, real-time inventory and fulfillment system

Replaced legacy systems that required manual syncing and workarounds with clean, efficient architecture

Delivered a stable, future-proofed backend that met the client's specific operational needs

Refreshed the brand’s digital identity with a modern, elevated visual language

Designed a premium storefront that reflects the precision and authority of a science-first brand

Created responsive, mobile-optimized experiences with clear product education and streamlined navigation

Focused on conversion optimization through clarity, credibility, and an intuitive user journey

This transformation resulted in a significantly improved operational and digital landscape:

Fully integrated real-time inventory and order sync across retail and online via Lightspeed

Elevated brand perception through luxury-leaning design and a seamless UX

Improved internal workflows, reducing manual intervention and errors

Empowered the client with a robust, non-Shopify platform tailored to their preferences and goals

Established a strong foundation for growth, both online and in-store