This project involved designing a website for the new Brenham Hill event venue property in Brenham Hill, TX. The client's dream was to create a space blending history, hospitality, and heart, transforming a 4.6-acre property (once famously known as Winkelmann Village) into a timeless setting for weddings, gatherings, and weekend escapes. Given the saturated market, a strategic marketing plan was developed to position Brenham Hill as a destination, not just a venue.

Lead UI/UX Designer

Branding & Messaging Strategist

SEO & Conversion Optimization Specialist

The primary challenge was launching a new event venue in a highly saturated market. The goal was to differentiate Brenham Hill from competitors and broaden its audience beyond just weddings, positioning it as a top-of-mind destination for life's big and small moments or weekend getaways in Texas.

Strategic Branding & Messaging: We developed a comprehensive brand identity and voice, focusing on:

Brand Voice & Storytelling: Crafted a compelling narrative to evoke empathy and resonance with customers, broadening the audience.

Destination Positioning: Moved beyond "venue" to "destination" for various celebrations and getaways, including tiny home cabins.

Mixed & Place Branding: Incorporated "The Hill" as a secondary name to broaden reach and gain a competitive edge.

Authenticity: Rooted in local history with a genuine Texas spirit

Elegance: Modern design and thoughtful details elevate every experience

Connection: A place for gathering, celebrating, and making memories

Escape: More than a venue—it’s a mini-getaway in the heart of Brenham

Creativity: Open to artists, musicians, and community collaborations

Welcoming like a Southern host

Stylish and tasteful (neutral tones, wild flowers + refined rustic)

A little playful—embracing the idea of "naming" the area

Community-oriented

“Where stories begin.”

"Where gatherings turn into getaways."

"Something is always happening on The Hill."

“More than a venue—it's a destination.”

Once branding was established, we developed a fully-responsive custom website which included:

Strategic UI/UX: Designed an intuitive user interface and experience.

AI-Driven SEO: Implemented advanced SEO strategies to put them on the map in East Brenham Hill, TX.

Lead Generation Focus: Built a lead-generating website.

Seamless Booking System Integration: Integrated a seamless booking system.

Consistent Visuals: Use of photography featuring the property, people gathering, and natural elements like wildflowers and drone video on the homepage hero section.

Increased online visibility and organic traffic in the competitive event venue market in East Brenham Hill, TX.

Higher lead generation and booking conversions through strategic UI/UX and seamless booking.

Stronger brand recognition and differentiation as a "destination" and not just a "venue".

Broadened audience appeal beyond just weddings to include various gatherings and weekend getaways.

This project reinforced the power of comprehensive branding and a user-centric digital strategy in a saturated market. By carefully defining the brand's unique story and supporting it with strategic UI/UX and SEO, we were able to position Brenham Hill for significant success and market distinction.