Luxury Blog Redesign for Frette

For this project, I collaborated with Frette to redesign their blog homepage and article pages. The aim was to create a sophisticated, visually stunning, and user-friendly blog experience that reflects Frette's luxury brand and engages their audience.

Research & Strategy: Conducted extensive research to understand Frette's target audience and brand positioning. Developed a design strategy that aligns with their luxury image and content goals.

Homepage Design: Designed an elegant and inviting blog homepage featuring curated content, popular articles, and visually appealing elements. Ensured the layout was intuitive and encouraged exploration.

Article Page Design: Created beautifully designed article pages with high-quality visuals, engaging typography, and clear navigation. Included features such as related articles, social sharing options, and comment sections to enhance reader interaction.

Brand Consistency: Maintained Frette’s sophisticated brand identity throughout the design, using their signature color palette, typography, and style elements.

Responsive Design: Ensured the blog pages were fully responsive, providing an optimal user experience on both desktop and mobile devices.

Enhanced Visual Appeal: The redesigned blog pages significantly improved the visual appeal, aligning with Frette's luxury brand image.

Increased Engagement: The intuitive layout and engaging content presentation increased user engagement and time spent on the blog.

Positive Feedback: Received positive feedback from Frette’s team and readers, highlighting the elegance and functionality of the new blog design.

Adobe Illustrator

Adobe Photoshop

Figma

This project underscores my capability to craft high-end, visually appealing, and user-centric web designs that resonate with luxury brands. By aligning the blog's aesthetic with Frette's sophisticated identity, I was able to enhance user experience and engagement, demonstrating my strengths in design and strategic collaboration.