Orlando is an energetic, youth-centric event planning service specializing in music festivals, campus culture, creative pop-ups, and live social experiences.

The objective of this project was to break away from traditional, corporate event aesthetics and build a bold, vibrant, and approachable visual identity. The identity needed to feel hand-crafted, high-energy, and versatile across everything from digital ticketing to physical festival merchandise.

Rather than relying on pre-existing digital typefaces, I engineered a bespoke hand-lettered logotype from scratch:

Organic Rhythm: Designed with playful baseline shifts and chunky, expressive letter weights to reflect the kinetic energy of live crowds and celebrations.

Balanced Subtext: Paired with clean, highly legible secondary type (Event Planning Service) to ensure immediate commercial clarity across small and large scales.

Dual Primary Colorways: Developed in high-contrast Golden Mustard and Royal Cobalt Blue for effortless legibility across dark and light environments.

For compact touchpoints where the full logotype isn't practical, I created a modular submark system:

Designed an organic, pebble-shaped layered badge framing the brand’s signature hand-drawn "O".

Engineered in multiple color variations for use as festival stamps, coffee cup branding, event app icons, and holographic stickers.

To give the identity depth beyond static logos, I illustrated a custom repeating brand pattern:

The Monochromatic Structure: A clean two-tone interlocking pattern used for official stationery, digital backdrops, and subtle packaging details.

The Multi-Color Festival Edition: A vibrant, multi-tonal rainbow arrangement evoking confetti, crowd energy, and festival wristbands.

Primary Header — Fredoka: A chunky, rounded geometric sans-serif that reinforces the friendly, accessible, and youthful personality of the brand.

Body & Accent — Roboto: A neutral, functional workhorse typeface that guarantees maximum readability across schedules, tickets, and event maps.

Color Palette: Grounded by electric Cobalt Blue (#2861cc) and warm Golden Orange (#e2951a), supported by a high-energy secondary palette (Festival Green, Electric Violet, and Deep Slate) for seasonal event campaigns.

To validate the identity system in real-world scenarios, the branding was translated into physical event collateral:

Custom-printed woven VIP lanyards & backstage event badges

Large-scale concert and festival stage visuals

Festival merchandise: screen-printed cotton canvas tote bags

Pop-up event coffee cups and takeaway packaging

Planning an event, festival, or launching a bold lifestyle brand? Send an inquiry or book a service directly through Contra to collaborate!