Brand Identity and 3D Experience for Neonectar

Nabeel Farooq

Brand Designer

Spline

Telecommunications

Overview

This project involved creating a bold, futuristic brand identity and interactive 3D product experience for Neonectar, a new-age lifestyle beverage aimed at Gen Z and digital-native audiences. The brand needed a high-impact visual language that would feel at home on both shelf and screen something vibrant, cinematic, and immediately recognizable.

The deliverables included complete brand guidelines, logo system, 3D product renders, motion design, and digital packaging assets ready for launch and investor pitches. Technology Stack

Design Tools: Adobe Illustrator, Photoshop, Figma

3D & Motion: Spline, Cinema 4D, Adobe After Effects

Presentation: Behance, Spline Embed, Figma Prototypes

Assets: Typewolf Fonts, Unsplash for environment textures, Spline Marketplace

Process

Brand Strategy & Moodboarding

Conducted visual benchmarking across tech-inspired CPG brands.

Defined core visual themes: vibrancy, liquid motion, clean futurism.

Logo & Visual System

Designed a minimalist, angular logo representing motion and energy.

Developed a high-contrast neon palette paired with sleek sans-serif typography.

Built consistent UI/UX guidelines for digital packaging and eCommerce use.

3D Product Visualization

Modeled and textured product cans in Spline and C4D.

Created immersive 3D environments with lighting and motion animations.

Integrated interactive embeds for web-based experiences and investor demos.

Final Delivery & Support

Delivered a comprehensive asset package: logos, type styles, brand book, 3D renders, and motion loops.

Provided format-ready assets for web, print, AR filters, and paid media.

Outcome

The result was a highly dynamic, futuristic brand identity that not only met the visual brief but added depth and versatility to how the product could be showcased. The interactive 3D visuals elevated investor engagement, and the branding has been used across Neonectar’s digital campaigns, pitch decks, and retail packaging.