NBC- Design News Search Feature



Implementation of New Features & Improved Content Navigation

Prompt: "How might we make it faster and more efficient for users to engage with and share news on the NBC News App?"

Problem: When I started, the NBC News App was incomplete, outdated, and not intuitive.

Goals:

• Create Clarity
• Make the native experience easier
• Ensure Consistency
• Adding specific features that aid different types of users are important to providing a personalized yet seamless experience for all
• Ensure accessible features

Research:

6 Main Segments that differ based on attitudes and methods of news consumption-

1. Connected Trendsetters

2. Conservatives

3. Social Justice Warriors

4. Casual Followers

5. Independent Pragmatists

6. Worldly Intellects

End Result: Prototype of the reimagined and redesigned mobile application with features that satisfies the business needs



CNBC Portfolio

CNBC Portfolio

Mobile App Design / Product Management