NBC- Design News Search Feature
Ariana Yarna
Implementation of New Features & Improved Content Navigation
Prompt: "How might we make it faster and more efficient for users to engage with and share news on the NBC News App?"
Problem: When I started, the NBC News App was incomplete, outdated, and not intuitive.
Goals:
Create Clarity
Make the native experience easier
Ensure Consistency
Adding specific features that aid different types of users are important to providing a personalized yet seamless experience for all
Ensure accessible features
Research:
6 Main Segments that differ based on attitudes and methods of news consumption-
1. Connected Trendsetters
2. Conservatives
3. Social Justice Warriors
4. Casual Followers
5. Independent Pragmatists
6. Worldly Intellects
End Result: Prototype of the reimagined and redesigned mobile application with features that satisfies the business needs
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Posted Sep 13, 2023
Designed an end-to-end search experience and launched this feature on the NBC News app with over 1M users now driving engagement and revenue at CNBC.
