Client's Goal:

Create a notorious digital presence in a local area.

The restaurant already had some mentions across various tourism platforms but they did not have website yet. They were also working social media but without any strategy.

The client wanted to focus on SEO, but did not want to invest on producing blog content. So, the first approach was to understand how do people search for a restaurant in a local area.

User research;

Website Wireframe focused on SEO;

Website Development;

With no budget spent on advertising,

With no content producing: