Digital Strategy for Restaurant
Alexandre Santos
Growth Marketer
Business Strategist
Web Developer
Figma
Google Analytics
WordPress
Client's Goal:
Create a notorious digital presence in a local area.
The restaurant already had some mentions across various tourism platforms but they did not have website yet. They were also working social media but without any strategy.
Resources:
The client wanted to focus on SEO, but did not want to invest on producing blog content.
So, the first approach was to understand how do people search for a restaurant in a local area.
Approach:
User research;
Website Wireframe focused on SEO;
Website Development;
Results after 6 months:
With no budget spent on advertising,
With no content producing:
