Full Digital Marketing Strategy for Dental Clinics Group
Alexandre Santos
Growth Marketer
Marketing Strategist
Business Strategist
Figma
Google Analytics
WordPress
Client Goal
The client has more than 7 clinics all over Portugal.
The goal is really high: place the company on the top 10 dental clinics in Portugal.
Resources:
I have created a Digital Marketing Strategy that included: website development focused on lead generation, seo and content producing, instagram and email marketing.
Approach:
Meeting with the client to have more in-depth information about the company, culture, branding, goals and needs;
Brand Identity and Moodboard;
User Research and Keyword Planning;
Website Wireframe with 3 different goals: Lead Generation, SEO and Email Marketing;
Website Development;
Social Media Visual Guidelines for Posts and Content Planning;
Content Producing for Blog and Email Nurturing;
Results after 1 month (project still ongoing):
46 leads generated within 48h of the launch.
The organic reach is still going due to us only having 1 month of work after launch.
