Social Media Management for KOA LIFE Skincare
Sofia Solis
Graphic Designer
Social Media Manager
Social Media Strategist
Canva
Instagram
TikTok
I’ve very much enjoyed working with Sofia. She’s been easy to work with and very accommodating. She excels in creating graphics for social and has a great eye. I would recommend her. - Kymber, co-founder, KOA LIFE.
Objective:
I managed KOA Life's Instagram, Facebook, and TikTok pages. The objective was to amplify brand visibility, boost sales, and channel traffic to KOA Life's retail partners.
Results:
After two months of working with KOA LIFE, their engagement rate increased by 100%.
External link taps to their website increased by 40%.
Achieved a 75% increase in reach rates on Instagram.
Key Responsibilities:
🗓️ Content Calendar Creation
Scheduled posts with consideration for current marketing campaigns, product launches, and other pertinent events.
🎨 Graphic Design
Crafted in-feed and story graphics that spotlighted the brand's value, mission, ingredients, and more.
💬 Copywriting
Wrote engaging and SEO-focused captions for each social media post.
🤳🏼 Content Posting
Manually posted video content to maximize reach by using tending sounds. Made all auto-published content was posted correctly.
💖 Community Management
Proactively engaged with the audience by addressing queries, comments, and feedback, always with a timely and professional approach.
🤝 Influencer & UGC Collaborations Management
Identified potential influencers, reached out to offer product gifts in exchange for content, and seamlessly integrated this content into the social media calendar.
Instagram Story graphics I created:
Showcasing product ingredients, benefits, and testimonials.
Instagram story slide introducing their Naven x KOA LIFE skincare line
Highlighting their Vitamin-C products while educating the audience on what Vitamin-C is and how it works.
Sharing Amazon reviews and testimonials with the audience to encourage shopping.
Highlighting a facial oil, while educating the audience about its ingredients.
Sharing with the audience why KOA LIFE's mist me toner works so well.
