Social Media Management for Chella Beauty
Sofia Solis
Objective:
I was hired by KIKfluence Agency to help manage Chella's Instagram, Facebook, and TikTok pages. My efforts, in collaboration with the agency team, aimed to elevate Chella's online presence, boost engagement, and support sales and product launch initiatives.
Results:
While I did not solely drive the entire social media strategy for Chella, my contributions:
Increased engagement rate by 30%
Streamlined the content scheduling process
Enhanced the visual appeal of story posts
Supported key promotional events.
Key Responsibilities:
🗓️ Content Calendar Creation
Scheduled posts with consideration for current marketing campaigns, product launches, and other events.
🎨 Graphic Design
Crafted in-feed and story graphics that spotlighted the brand's value, mission, ingredients, and more.
💬 Copywriting
Wrote engaging and SEO-focused captions for each social media post.
🤳🏼 Content Posting
Manually posted video content to maximize reach by using trending sounds.
Graphics I have created for Chella:
In-feed posts
Chella's target audience is women in their 20's and 30's - I created graphics that featured their products, but that were also relatable to their audience, in order to build a connection.
Instagram stories
Story slide created to promote a new product launch.
Promoting a product launch and encouraging pre-sale purchases.
Story slide created to announce sale discounts. A countdown was added on the last slide.
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Posted Apr 24, 2023
Developed and executed a social media strategy for a makeup brand, resulting in a 30% increase in engagement rates.
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Chella
