Klaia has a database of over 1,000 content creators. However, we can manually search and scout if needed. We signed 15 content creators to create 2 videos each for PureRoutine and also 3 influencers to post about it on Instagram.

We created a creative brief with ideas, do's & don'ts, content examples, and more to send to creators to make sure PureRoutine's aesthetic and mission was clear.

The content was received within 7 - 10 days after the product was delivered. ZenRoutine received a total of 36 pieces of content.

Timeline: 4 weeks

Find the content we delivered for this campaign here.