Framer + Shopify Ecommerce Site for Corbell, Built on Frameship

Corbell is a premium urban footwear brand for men and women, sitting in the gap between mass-market sneakers and luxury fashion. The line runs from everyday wear to evening editions. They came with one clear brief. Build a full DTC ecommerce platform on Framer with Shopify on the backend, one that moves product and tells the brand story, not just another online shoe store.

The entire site was designed and developed in Framer, connected to Shopify through Frameship. The visual direction,layout system, and interaction layer were built from scratch in the register of an editorial fashion publication, then tuned for retail conversion. Every detail was considered: a homepage that opens on a short film with a single line reading Bold Moves Start Here, a moving promotion strip beneath the hero, product cards designed to read as posters before they read as listings, and a checkout flow that does not break the brand on mobile.

The site reads like a magazine on the surface and operates like a fully wired Shopify store underneath.

The architecture centres around the idea that every page carries a role in the customer journey.

The Shop covers five collections (All Shoes, Sneakers, Everyday Wear, Travel Ready, Evening Edit), with product detail pages pulling live variants, pricing, and inventory from Shopify via Frameship and handing off to the full Shopify checkout. A Lookbook runs seasonal editorial drops like Romania 2026 and Luther is King 2025, each entry treated as a magazine spread. A Story section covers origins, values, and team. A Blog supplies the SEO and brand voice. Three trust sections (customer testimonials, a Style and Fit Guide library, and the blog) do the work that paid acquisition usually has to carry alone. A Framer CMS powers products, lookbook entries, story pages, blog posts, and legal pages, keeping the team in full control of updates without touching the design.

The result is a brand that reads as a serious footwear label from the first second on the page. Corbell launched as a full retail operation built on Framer and Shopify, stitched together through Frameship, with an architecture that supports seasonal drops, content production, and category expansion without a redesign.

My Role: Brand Designer, Visual Designer, and Framer + Shopify Developer Skills: Brand Design, Web Design, Web Development, Framer, Framer CMS, Shopify, Frameship, Framer Ecommerce, Interaction Design, Design Systems, Editorial Design, SEO Deliverables: Full Framer + Shopify website built on Frameship, brand identity for Corbell, ten plus responsive pages, Framer CMS setup for products, lookbook, story, blog and legal pages, editorial lookbook with seasonal drops, product detail pages with size and colour variants, Style and Fit Guide library, customer testimonial system, mobile-first Shopify checkout flow, homepage hero film and promotion strip, basic SEO with target keywords Framer Shopify Frameship